Simon Kirrane
Head of Content & Transformation Leader
MBA-qualified strategic leader with 20+ years of experience driving growth, organic traffic scaling, and digital transformation across global B2B, SaaS, and enterprise environments (such as Kolekti, Future Plc, Canon, and O2)[cite: 1].
Proven track record of compressing content development lifecycles from traditional 18-month timelines down to under 6 months[cite: 1].
Direct enterprise-scale leadership experience overseeing multi-region content operations, global teams, and significant transformation mandates[cite: 1].
Operational Velocity: Slashing Time-to-Market from 18 to 6 Months
Rapidly stood up digital platforms like Advnture.com, scaling to 8.4m quarterly visits[cite: 1].
Saved in production time across multi-title portfolios through engineered workflow re-designs and shared resource frameworks[cite: 1].
Spearheaded systemic workflows and templates at Kolekti/Adaptavist that eliminated bottlenecks and transformed bottom-of-funnel conversion[cite: 1].
Scaling Global Operations & Cross-Functional Teams
Managed large hybrid, remote, and international organizations spanning the UK, Europe, and global markets[cite: 1].
Successfully onboarded and line-managed multiple teams and portfolios through corporate M&A transitions at Future Plc, seamlessly establishing unified digital best practices[cite: 1].
Directed enterprise-level operational budgets, strategic planning, and agency relationships while preserving brand integrity across dozens of global media and tech brands[cite: 1].
AI-Native Workflows & Enterprise Architecture
Deep technical expertise in the Atlassian ecosystem (Jira, Confluence) and advanced custom macro integrations (such as building custom solutions to override default Rovo settings)[cite: 1].
Pioneered AI-driven editorial scaling strategies, authored The Generative AI Playbook, and leveraged automation to maximize output volume without sacrificing human quality[cite: 1].
Monthly organic traffic increase at Kolekti achieved via technical overhauls including Google Schema optimization and complex navigation frameworks[cite: 1].
Driving Commercial Growth & Enterprise Value
Extensive agency-side and enterprise experience winning large accounts (Canon, ODEON, TransPennine Express, South West Railway), negotiating scope, and managing delivery-risk visibility directly with C-suite stakeholders[cite: 1].
Titles produced in 1.5 years by launching international bookazine startups that opened multiple overseas markets across global portfolios[cite: 1].
Combines deep editorial innovation with rigorous data-informed performance marketing to align content output directly with corporate growth strategies and enterprise SaaS goals[cite: 1].
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