MBA-qualified strategic leader with 20+ years of experience driving growth, organic traffic scaling, and digital transformation across global B2B, SaaS, and enterprise environments (such as Kolekti, Future Plc, Canon, and O2).

Proven track record of compressing content development lifecycles, while scaling top-tier, multi-format content operations across high-volume video, digital, and print channels.

Direct enterprise-scale leadership experience overseeing multi-region content operations, global teams, and significant transformation mandates.

Achieved a 171% monthly organic traffic increase, reaching 10,141 visits during the 2023–2025 growth phase.

Conceived and launched a bottom-of-funnel Templates initiative that proved so commercially successful that the naming and framework were integrated directly into the product core.

Collaborated with Jon Kern (co-author of the Agile Manifesto) to build 10 structural templates embedding Agile frameworks into content operations for all users.

Partnered with multiple international brands to build high-impact new project launches and brand relaunches.

Designed and executed content strategies, content marketing plans, and SEO best-practice protocols.

Advised enterprises on optimizing affiliate marketing workflows and maximizing digital discoverability.

Spearheaded the strategic shift of heritage, print-centric teams into a high-growth digital and e-commerce model across major titles (FourFourTwo, MBY, Yachting World, Horse & Hound).

Launched Advnture.com in just six weeks, scaling it to 8.4m quarterly visits in two years (Q3 2022) and driving high-margin Amazon Onsite Publishing revenue.

Saved production time (to help with digital transition) by redesigning Practical Motorhome and Practical Caravan through shared resource frameworks.

Co-founded a hyperlocal digital and print publisher creating a news and lifestyle brand for residents of New York's luxury high-rise rental properties.

Launched flagship brand W42ST.nyc covering Hell's Kitchen, Manhattan, combining cutting-edge digital content and hyperlocal social media with a monthly print magazine.

Set comprehensive content strategies, hired editorial and advertising teams, and managed localized printing and distribution logistics from the ground up.

Slashed delivery timelines for the South West Railway website launch down from an expected 18 months to 3 months, leveraging success with TransPennine Express.

Served as Content Lead for Canon's Ambassador website launch, planning and fulfilling delivery using Jira and Confluence.

Won and launched a hyperlocal magazine for B&NES Council, and devised viral online engagement campaigns for ODEON cinemas.

Launched a global bookazine division starting as the sole hire, scaling a junior team to produce 88 titles in just 1.5 years across global markets.

Engineered a streamlined IP creation and reuse framework that compressed content development and asset deployment down to rapid delivery cycles.

Expanded global distribution into Australia, the Far East, and South Africa with evergreen multi-channel content strategies.

Served as editorial lead across high-profile client titles: O2 Shop, Business Shop, Retail Star, and the 12 regionalized editions of O2 Academy.

Directed content strategy for SMB Mobile-optimized web platforms and digital retail portals.

Acted as lead creative on high-stakes competitive agency pitches for major corporate publishing contracts.

As AI Overviews (AIO) reduce generic search traffic, I pivoted strategy to create bottom-of-funnel templates—defensible solutions that AIO cannot replicate, securing traffic that directly impacts the bottom line.

When Atlassian's native AI was unable to read content trapped inside our macros, I engineered a custom prompt solution that overcame the platform limitation—a breakthrough currently with Atlassian for further development.

While templates solve the AIO copycat issue, multiples are widely available from competitors. I solved this by creating a structured system culminating in the Jon Kern Agile Framework: 10 templates introducing agile methodology built with a co-author of the Agile Manifesto.

Successfully onboarded and line-managed multiple teams through corporate M&A transitions at Future Plc, establishing unified digital best practices.

Managed multi-million-pound operational budgets and directed large hybrid, remote, and international organizations across the UK, Europe, and North America.

Maintained brand integrity and editorial standards while scaling alongside commercial ambition during a period where market cap grew from tens of millions to over £3bn.